About Us
Greg Holloway
Greg has always championed coins that transcend mere metal value, encouraging collectors to seek out pieces with exceptional rarity and historical importance. His core philosophy, "Only buy the best, and only what you'd be happy to keep forever," mirrors the spirit of the King of Siam set.
Through his expertise, Greg has guided collectors to build some of the finest collections worldwide, emphasizing quality, authenticity, and legacy over quantity. Like the King of Siam set, every great coin tells a story — and Greg believes these stories are what make numismatics a lifelong passion and an enduring investment.
The Most Expensive Coin set in the world
Greg Holloway’s lifelong dedication to numismatics is perfectly reflected in his admiration for the legendary King of Siam set — one of the most celebrated coin presentations in American history.
In 1836, a specially prepared proof set of U.S. coins, including the iconic 1804 silver dollar (known as “The King of American Coins”), was presented to King Rama III of Siam as a diplomatic gift. This set symbolized America’s desire to build strong global relationships and has since become a symbol of ultimate rarity and historical significance.
Greg has always championed coins that transcend mere metal value, encouraging collectors to seek out pieces with exceptional rarity and historical importance. His core philosophy, "Only buy the best, and only what you'd be happy to keep forever," mirrors the spirit of the King of Siam set.
Through his expertise, Greg has guided collectors to build some of the finest collections worldwide, emphasizing quality, authenticity, and legacy over quantity. Like the King of Siam set, every great coin tells a story — and Greg believes these stories are what make numismatics a lifelong passion and an enduring investment.
Jordan Lott
Jordan Lott is one of the world’s foremost experts in rare and historic coins, renowned for his sharp eye for quality and an unwavering commitment to uncovering the finest numismatic treasures.
As Managing Director of Viceroy Coins UK, Jordan has spent decades helping clients protect and grow their wealth through the ownership of exceptional coins. His philosophy is simple but powerful: focus on the rarest, most desirable pieces that blend history, beauty, and investment potential.
Jordan made international headlines with the record-breaking purchase of the King Edward VIII sovereign — the only example of its kind ever released into private hands for 40 years. Acquired for over £516,000, this historic coin exemplifies Jordan’s belief in "buying the best and holding treasures that transcend generations."
His expertise spans British, European, and American rarities, with a particular passion for coins tied to royalty and important historical events. Jordan personally travels worldwide to source, authenticate, and hand-deliver coins to clients, ensuring a highly personal and trusted experience.
He continues to guide collectors and investors with integrity, deep market knowledge, and a true love of history — turning remarkable coins into lasting legacies.